Pete Rickards

Pete Rickard®
Since 1929, Pete Rickard has been a pioneer in deer hunting attractants, beginning with the creation of the original Indian Buck Lure. Built on a simple goal—to improve hunting through natural, effective formulas—Pete Rickard’s products quickly became an industry standard. Known for their reliability and consistent results, these lures are still trusted by hunters today to gain an edge in the field. With decades of innovation and countless testimonials, Pete Rickard continues to provide time-tested solutions for hunters seeking superior scent-control and attraction products.