Fiocchi Ammunition

Fiocchi Ammunition has a storied past marked by resilience, innovation, and a commitment to quality. The company’s origins trace back to a struggling musket and black powder manufacturer in Lecco, Italy. Giulio Fiocchi, a bank manager overseeing a loan to the faltering company, saw an opportunity amid its financial woes. Despite his unfamiliarity with firearms, Giulio, with his brother Giacomo, purchased the company in 1877, ceasing musket production and laying the foundation for what would become Fiocchi Ammunition.

The company’s early success was bolstered by exceptional worker loyalty, driven by the Fiocchi family’s progressive approach to employee welfare. In 1904, they built housing for their workers, offered competitive wages, and were among the first companies to hire women. They also established schools and nurseries for workers’ children, institutions that still serve their original purpose today.

Fiocchi Ammunition played a crucial role during World War I, serving as a primary supplier to the Italian army. Despite the post-war economic challenges in Italy, Fiocchi continued to thrive. During World War II, the Fiocchi factory was seized by the Nazis, who attempted to destroy it. However, the workers successfully protected much of the facility. After the war, the plant was swiftly rebuilt with the help of 1,500 dedicated workers, leading to modernization and the development of new technology.

This modernization gave Fiocchi a competitive edge, allowing the company to capture a significant market share while others were still recovering. Today, Fiocchi Ammunition is renowned for its high-quality products, including the Fiocchi Primer Poppers / Blank Poppers. These primers are the preferred choice for gundog and field test training, particularly in HRC Hunt Tests. They provide the realism and volume of a shotgun without any projectile, setting Fiocchi Ammunition apart in the market.

Fiocchi Ammunition’s legacy is one of enduring excellence, built on a foundation of innovation, worker loyalty, and an unwavering commitment to quality.